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Hi, I'm Belinda Clark.

Founder & Business Strategy Consultant
at Aurora Asia Pacific Consulting Pte Ltd, based in Singapore.

I'm a senior strategic marketing and customer experience advisor,
partnering with brands across the world to accelerate growth
and digital transformation.

Aurora Asia Pacific Consulting helps organisations grow by fixing the gap between transformation ambition and how customers actually experience the brand.

I sit between marketing growth and transformation, translating customer insight into business strategies, systems and ways of working that deliver real commercial impact.That means shaping customer-led strategies, modernising marketing and CRM capability, and enabling teams to work together more effectively across change.

With over 19 years of client-side and agency roles in APAC, MENA and UK/EMEA, I bring a rare blend of strategic thinking and hands-on delivery. I work directly with senior leaders, marketing teams and agency partners to build future-ready marketing ecosystems that are grounded in customer value, not hype, theory or transformation theatre.

How I can help:

Strategic & Marketing Advisory (starting with the right problem, through a customer lens)
Customer-led growth strategy and problem definition, clarifying where growth, experience and transformation intersect, business casing, prioritisation and investment framing
Leadership Alignment & Decision Enablement (turn insight into confident, collective decisions)
Translating customer insight into clear executive narratives, aligning leaders across marketing, product, tech and agencies, and facilitating decision-making around priorities, trade-offs and investment to bring clarity and momentum to complex, cross-functional initiatives
Customer, CX & CRM Enablement (design experiences and systems that actually drive value)
CX and CRM optimisation projects, customer journey planning informed by behavioural insight, and turning data into actionable marketing and experience design
Transformation & Change Support (embed change into ways of working, not just roadmaps)
Making change work in the real world, embedding decisions into day-to-day operations and stepping in where organisations don't yet have the capability or capacity
Capability & Team Enablement (leaving the organisation stronger than I found it)
Embedding customer-focused ways of working across teams and functions, upskilling people through training workshops to make confident, customer-focused and data-informed decisions, and strengthening organisational capability so change sticks beyond the initial project